Maintain Your Brand Name

 This is the initial step to online reputation management. You need to make sure that nobody has control of misrepresenting you online by controlling a piece of your brand, whether your brand is your name, your product name or your business name. Use any of KnowEm.com, UserNameCheck.com and NameChk.com web services to do this.They are really effective strategies for reputation management.

Social Media Profiles for building backlinks

Social Media profiles are very effective in building back links for SEO. But for gaining back links the profile must be created in a proper way with pictures and updated content. They should be connected with your websites and other profiles so that it can create back links for them. Other than this nowadays more people are active on social media profiles so through them you can generate traffic for online marketing also. You can create a social circle on these social media websites so that they can become your permanent traffic for websites. There are so many great websites for this such as Facebook, twitter, pinterest, youtube, delicious etc.